The Process
Precision, in
four steps.
Every Orraco partnership moves through the same disciplined process — because that's how we make sure the match is right before anything goes live.
01
Discovery
We learn the brand — inside out.
Product, positioning, customer, competitors, category constraints. Before we recommend a single creator, we do the work to understand what a successful partnership actually looks like for you.
02
Matchmaking
The right shortlist. Not the longest one.
We hand-select creators from our network and beyond, evaluating audience composition, sentiment, content quality and category authority. You see the ones we'd stake our name on — and the reasoning behind each.
03
Strategy & Sign-off
Creative that respects both sides.
We build the brief with the creator, not around them. Messaging pillars, deliverables, timelines and compliance are all agreed before anything gets made.
04
Launch & Learn
Managed end-to-end, reported honestly.
We run the delivery, keep both parties aligned, and report on what performed, what didn't, and what to do next. Every campaign feeds the next partnership.